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Graduate business schools rarely teach students effective writing techniques. Yet with websites, blogs and newsletters now dominating corporate communications, well structured copy can be the difference in clinching that sale. '31 days to write better copy' provides business owners with free advice and techniques for successful copy-writing.
The month long series, starting 1st October has been devised by Denise Fay of Achieve Marketing. An international marketing professional, Fay is also the owner of the copy-writing agency Denisefay.com.
As the last quarter 2010 approaches, Fay wants to help business owners make that final push for sales. Her programme will benefit business owners and marketing personnel who want to engage, sell and relate to their audience. This applies whether it is aimed at new or existing customers.
Fay explains "Many businesses spend a fortune on creating brochures and websites. However often the content isn't engaging, relevant or focused on the right audience. The objective of '31 days to write better copy' is to help business owners achieve a better return from this investment."
Articles offer the reader relevant theories accompanied by practical exercises to help develop their techniques. Business owners can access this valuable free advice throughout October by visiting www.31daystowritebettercopy.com. Alternatively by registering for the daily e-mail service it will be delivered direct to their inbox.
"Writing about your business is something many owners find challenging. Often they find it so difficult that they simply procrastinate. The challenge is to change your mindset when writing. You are not writing for yourself, you are writing to connect with your existing and potential customers. Taking the time to write for your customer can help achieve those vital sales." concludes Fay.
To find out more visit: www.31daystowritebettercopy.com
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