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The International Selling Programme is Enterprise Ireland's flagship programme designed to equip Irish companies with the necessary tools to reach their export sales potential in global markets.  Delivered in partnership with Dublin Institute of Technology (DIT), this practical programme will deliver a real and immediate impact both for you as an individual and for your company's ability to access new markets and grow export sales. The next International Selling Programme commences in January 2011 with applications being accepted until the 29th October 2010.

Since the programme was established in 2006, over 300 CEOs, managing directors, sales directors and business development executives have successfully completed the International Selling Programme.

The programme comprises of eight two-day modules, delivered over a ten-month period from January to October 2011. Each module is accompanied by practical, company-specific assignments and, at the end of the programme, you will develop an international sales plan aligned to your company's overall business strategy and growth targets. The programme includes two workshop days for colleagues sponsoring participants which are designed to support embedding of the programme learning throughout the business. Participants will also be assigned a selling expert to work with you as a programme business advisor, helping you to implement programme learnings and achieve an immediate impact on your sales ability.

The International Selling Programme is for manufacturing and internationally traded services companies currently exporting or with advanced plans to do so.

It is geared towards:

CEOs.
Sales directors and managers.
New business development executives.
Those responsible for increasing export sales or developing new markets in their company.
It can include those from a non-sales background.

Enterprise Ireland can work with you to identify the right individual within your company to participate on the programme. We would recommend that the applicant spend at least 50% of their time working on sales.

The proven tools and strategies acquired are relevant to any growth-oriented company, whether already active internationally or just embarking on an export strategy. Participating companies range from start-ups right through to multinationals.

The full cost per participant is €16,667 EUR. This includes Executive and CEO participation and the assignment of a Business Adviser.

Participation on the programme is supported by Enterprise Ireland at the following rates.*

Company Size                          Funding Rate              Cost to Company:
Less than 250 employees             70%                            €5,000
More than 250 employees            50%                            €8,334

In addition to the above, per diem funding will be made available subject to programme attendance and the fulfilment of terms and conditions.

You can apply online here for the next International Selling Programme 2011.  Applications will be accepted until 29th October, 2010.

*Companies must be eligible Enterprise Ireland clients to avail of funding support.

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